Challenger Brand: Question of the Day
Gumas Advertising is the country’s foremost expert on Challenger Brand Marketing®. In the Challenger Brand Question of the Day podcast, we answer your questions on all things Challenger Brand, from strategy to industry insights, and more! Visit gumas.com for more information.
Episodes
3 episodes
What is the Challenger Brand Marketing 5-Step Process?
In this episode of Challenger Brand: Question of the Day, Gumas Advertising’s CEO, John Gumas and President, Craig Alexan...
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Episode 3
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18:24
How Do I Know If I'm A Challenger Brand?
In this episode of Challenger Brand: Question of the Day, Gumas Advertising’s CEO, John Gumas and President, Craig ...
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Episode 2
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13:33
What Can We Do Now to Let Customers Know We Care?
In this episode of Challenger Brand: Question of the Day, we discuss the opportunities for Challenger Brands during the COVID-19 pandemic. We focus on a question from a marketing director in the financial industry, "What Can We Do Now to Let Cu...
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Episode 1
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13:50