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Challenger Brand: Question of the Day
Gumas Advertising is the country’s foremost expert on Challenger Brand Marketing®. In the Challenger Brand Question of the Day podcast, we answer your questions on all things Challenger Brand, from strategy to industry insights, and more! Visit gumas.com for more information.
Podcasting since 2020 • 3 episodes
Challenger Brand: Question of the Day
Latest Episodes
What is the Challenger Brand Marketing 5-Step Process?
In this episode of Challenger Brand: Question of the Day, Gumas Advertising’s CEO, John Gumas and President, Craig Alexan...
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Episode 3
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18:24
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How Do I Know If I'm A Challenger Brand?
In this episode of Challenger Brand: Question of the Day, Gumas Advertising’s CEO, John Gumas and President, Craig ...
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Episode 2
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13:33
What Can We Do Now to Let Customers Know We Care?
In this episode of Challenger Brand: Question of the Day, we discuss the opportunities for Challenger Brands during the COVID-19 pandemic. We focus on a question from a marketing director in the financial industry, "What Can We Do Now to Let Cu...
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Episode 1
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13:50